The importance of cabin crew in EU Sustainable Tourism Strategy


The importance of cabin crew in EU Sustainable Tourism Strategy

The European Cabin Crew Association (EurECCA) welcomes the publication of the European Commission’s EU Sustainable Tourism Strategy, which recognises tourism as a strategic asset for Europe’s competitiveness, prosperity, resilience and international influence.

The Strategy rightly acknowledges that tourism is much more than an economic activity. It connects people, supports regional development, sustains communities and embodies the European principles of freedom of movement, diversity and openness.

However, a truly sustainable European tourism model cannot be measured solely through economic performance, environmental achievements or visitor satisfaction. Its credibility must also be assessed through the treatment of the people whose work makes tourism possible.

Cabin crew connect people, cultures, regions and communities. They represent Europe to millions of passengers while carrying out essential responsibilities for safety, security and passenger wellbeing. The European Union now has an opportunity to ensure that the future of tourism reflects the same principles of fairness, dignity and solidarity that it seeks to promote internationally. Sustainable tourism must not be defined only by how people travel, but also by how the people who make travel possible are treated.
Read our Position Paper here.
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